Google Has Changed Search Engine Rules, Again…

As the internet world is getting more social, information discovery has gradually evolved for consumers. Google has to keep up to the pace in order to help users discover relevant information efficiently. Recently, Google has once again changed it’s search engine rules. The change is definitely harming a lot of sites relying on SEO for their traffic. However, the change is actually a piece a good news for those who are seriously providing quality contents on their websites. After all, with the change (to more strict set ) of rules, a lot of those who relying on gaming on the SEO system without quality contents will be kicked out of stage. As a result, real quality contents will have a new chance to gain more attention.

Ultimately, as long as you have quality contents for a targeted segment of users, and working with a SEO/SEM agency who understands the trends, you will have a better chance to gain more quality audience.

Below quotes some tips for harvesting on the new set of rules, taken from Techcrunch’s recently post:

Clean, well-structured site architecture. Sites should be easy to use and navigate, employ clean URL structures that make hierarchical sense, properly link internally, and have all pages, sections and categories properly labeled and tagged.

Usable Pages. Pages should be simple, clear, provide unique value, and meet the average user’s reason for coming to the page. Google wants to serve up results that will satisfy a user’s search intent. It does not want to serve up results that users will visit, click the back button, and select the next result.

Interesting content. Pages need to have more than straight facts that Google can answer above the search results, so a page needs to show more than the weather or a sports score.

No hidden content. Google sometimes thinks that hidden content is meant to game the system. So be very careful about handling hidden items that users can toggle on and off or creative pagination.

Good mobile experience. Google now penalizes sites that do not have a clean, speedy and presentable mobile experience. Sites need to stop delivering desktop web pages to mobile devices.

Duplicate content. When you think of duplicate content you probably think of content copied from one page or site to another, but that’s not the only form. Things like a URL resolving using various parameters, printable pages, and canonical issues can often create duplicate content issues that harm a site.

Markup. Rich snippets and structured data markup will help Google better understand content, as well as help users understand what’s on a page and why it’s relevant to their query, which can result in higher click-through rates.

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